MANAGEMENT

Detailed explanation-1: -Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

Detailed explanation-2: -TRANSFER: Transfer is when a symbol that carries respect, authority, sanction, and prestige is used along with and idea or argument to make it look more acceptable. Examples: American Flag, University Seal, Medical Association Symbol (or something that looks like it).

Detailed explanation-3: -Transfer technique (or trace technique), is a type of monotype printing method. Ink or oil paint is spread evenly with a roller on a resin or glass plate and paper is then placed over the top.

Detailed explanation-4: -Transfer advertising attempts to transfer people’s feelings about one topic or product to another topic or product. By using positive associations you already have in one area, the advertiser doesn’t have to start from scratch to create those same positive associations for its product.

Detailed explanation-5: -Transfer: – In this technique, qualities of a well-known person are associated with a product to promote or demote it. Linking an item to a respected person is positive transfer. Creating an analogy between a disliked person and a product is negative transfer. It is also used during war times.