MANAGEMENT

Detailed explanation-1: -There are two basic steps you must take before developing the marketing mix. The first is to identify your overall goal or marketing strategy. The second is to identify your target audience. Then you can proceed to develop the marketing mix.

Detailed explanation-2: -First, marketers decide which promotion components to use: advertising, personal selling, sales promotion, or publicity. Second, they choose the specific activities within each component. In advertising, this involves considering such media as TV, radio, newspapers, magazines, or billboards.

Detailed explanation-3: -Step 1: Research Your Ideal Customer/Audience In your first step to building a marketing strategy, you’ll identify an external factor-the ideal people for your business to market to. Start by researching your target audience.

Detailed explanation-4: -The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, public relations, selling, sales promotion and direct marketing.