MANAGEMENT

Detailed explanation-1: -In the bandwagon effect, the consumer gives importance to social effects irrespective of the price of that product (Sirong, 2016). Bandwagon is a situation when an individual wants the same item that a group of people wants because to be a part of fashion ignoring personal choice (Choi, 2015).

Detailed explanation-2: -Bandwagon advertising is a marketing approach that plays up people’s fear of missing out or desire to belong to the in-group. As an advertising technique (or, depending on the practitioner, as a type of propaganda), it relies heavily on an emotional appeal to convince people to buy a product or service.

Detailed explanation-3: -Companies use advertising to convince a customer that they are joining a much larger group of happy customers. A famous example of bandwagon advertising is on every (somewhat misleading) McDonald’s sign. It’s easy to order a burger when you know that there are potentially billions of satisfied customers.

Detailed explanation-4: -The main purpose of bandwagon advertising is to show people that they need to buy the product or service as so many people have already bought it.