MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When preparing a news release to obtain publicity for your business, you should make sure that it will be
A
of a personal nature
B
paid for in advance
C
of interest to the public
D
ready to print
Explanation: 

Detailed explanation-1: -Your key message should be short and to the point and be the bulk of your press release. Remember, you only have a few seconds to make an impression on the media outlet, so make sure you grab their attention. Any additional content you include should be relevant to the key message.

Detailed explanation-2: -The opening paragraph should contain the five Ws, telling a journalist all the most important facts: Who is this story about?

There is 1 question to complete.