MANAGEMENT

Detailed explanation-1: -You know those soft-drink ads that you see all over. The ones where people are enjoying a Coke and having a great time? That is an example of lifestyle products. The message is simple, share a Coke with someone, and you will make friends and have a good time.

Detailed explanation-2: -Lifestyle marketing connects your brand to something your customers already feel a deep emotional connection to. For example, you might advertise in a magazine that your customers read regularly or put together a segment for a television show that members of your target audience watch frequently.

Detailed explanation-3: -Lifestyle marketing focuses on a niche target market’s ideals, everyday interests, and values that align with the lifestyle they want to lead. Rather than selling a product, lifestyle brands advertise a way of life instead.