MANAGEMENT

Detailed explanation-1: -Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and shopping behaviors.

Detailed explanation-2: -Mobile Advertising vs. Mobile marketing is a more general term that encompasses mobile advertising. While it uses personal data collected, mobile marketing also makes use of technology such as location services to personalize ads based on user preference, habits, or location.

Detailed explanation-3: -Mobile marketing is a term used to describe marketing messages sent via wireless technologies. True. Strategic business units are key business units within small companies that offer only a few items to its customers.

Detailed explanation-4: -Video Ads. Video ads are becoming the most popular form of mobile advertising. These ads are used more often in recent years due to how they catch the user’s attention; they often begin with a short clip preview of the ad, then play the full content once the user is watching.