MANAGEMENT

Detailed explanation-1: -Institutional advertising is a strategy that promotes an organization and all its offerings. Sometimes called corporate advertising, this strategy typically focuses on increasing exposure to the company’s overall brand, image and core message.

Detailed explanation-2: -What is Institutional Advertising? Institutional advertising can be described as promotional activities that are used to improve a brand’s reputation, build a positive image of a brand, or encourage the support of a specific brand or organization.

Detailed explanation-3: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).