MANAGEMENT

Detailed explanation-1: -Word-of-mouth marketing-earned media-is the oldest form of advertising, the most simple and often the most effective. Before there were billboards, radio commercials or newspaper ads, people shared their opinions of products and services through conversation.

Detailed explanation-2: -Word of mouth marketing (WOMM) is perhaps one of the oldest forms of marketing but with 74% of consumers citing word of mouth as a key influence on their purchasing decisions, it is still more effective for promoting your brand than ever.

Detailed explanation-3: -Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.

Detailed explanation-4: -The original, 1970’s, pre-digital era definition of word of mouth marketing (WOMM) is simply the occurrence of when a satisfied customer (or soon-to-be customer) gives the brand an oral or written recommendation.

Detailed explanation-5: -The idiom word of mouth, first used in the 1500s, is an Anglicization of the Latin phrase viva voce, which literally means with living voice but is usually translated as word of mouth. When used as an adjective before a noun, the phrase is hyphenated as in word-of-mouth.