MANAGEMENT

Detailed explanation-1: -Pioneer advertising is also employed when the product is in the introductory stage of the product life cycle. Attempts to stimulate demand for a specific brand by promoting the brand’s features, uses, and advantages, and sometimes though indirect or direct comparisons with competing brands.

Detailed explanation-2: -Another way to increase demand is to target a particular audience segment through advertising. The effects of advertisement on consumer demand are linked to brand awareness and brand loyalty. If an audience segment doesn’t know about the product or service, they have no way of affecting the demand.

Detailed explanation-3: -Marketers use persuasive advertising to increase the demand for an existing good, service, or organization. The idea is persuade a target audience to change brands, buy their product, and develop customer loyalty.

Detailed explanation-4: -Product advertising promotes a brand’s specific product rather than the brand itself. These advertisements focus on selling products based on their features and benefits rather than brand reputation or brand recognition.

Detailed explanation-5: -Primary demand ads are mainly used in one of two scenarios: To launch an entirely new product or product category (aka pioneer advertising)