MANAGEMENT

Detailed explanation-1: -3-According to William J. Stanton, “Advertising consists of all the activities involves in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor”.

Detailed explanation-2: -Philip Kotler: Advertising is a non-personal form of communication conducted through paid media under clear sponsorship. 3. John J. Myers: Advertising is dissemination of information concerning an idea, service or product to compel action in accordance with the interest of the advertiser.

Detailed explanation-3: -According to Bovée and Arens (1992: 7), advertising is “the nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods and services) or ideas by identified sponsors through various media”.

Detailed explanation-4: -Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience.