MANAGEMENT

Detailed explanation-1: -Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser’s proprietary site, generate awareness, and overall brand consideration. This type of visual banner-style online advertising is a form of display advertising.

Detailed explanation-2: -A Display Banner Ad is a form of display ad which is typically used for mobile (in-app and web) and desktop advertising campaigns. A display banner ad is a simple image, which usually contains a clear call-to-action, and an image of the product or service advertised.

Detailed explanation-3: -In many cases, banners are delivered by a central ad server. Investopedia also gives us a comprehensive definition of banner ads: Banner ads are image-based rather than text-based and are a popular form of website advertising.

Detailed explanation-4: -Banner advertising (also called display advertising) uses graphic banners to capture the attention of a target audience and convert them into buyers, subscribers, or followers. To narrow down a bit, a banner ad (or a web banner) is an advertisement displayed in a web page.