MANAGEMENT

Detailed explanation-1: -Newspapers, which had become cheaper and more widely available, were the perfect way to reach this mass market of potential customers. These first advertisements just had simple descriptions of the products, with the price. By the mid-19th century it was possible to add illustrations.

Detailed explanation-2: -One of the first English printed advertisements was a handbill created in 1477 by an English merchant, diplomat, and writer, named William Caxton. This small broadside was intended to be displayed in the neighborhood outside his shop in Westminster Abbey.

Detailed explanation-3: -In the ancient and medieval world such advertising as existed was conducted by word of mouth. The first step toward modern advertising came with the development of printing in the 15th and 16th centuries.

Detailed explanation-4: -1. Pre-printing period: In this period (prior to the fifteenth century) the town criers were means of advertising.