BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Stealth
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Ambush
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Digital
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Reach
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Detailed explanation-1: -stealth marketing | Business English advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: Product placement in films is a form of stealth marketing.
Detailed explanation-2: -Stealth marketing, also known as undercover or buzz marketing, is a marketing technique that advertises a product to people without them even realizing it. Many people consider stealth marketing deceptive and unethical, and there may be backlash against companies who use it on them.
Detailed explanation-3: -Some examples of stealth marketing are hiring actors to subtly promote products to the public, sockpuppeting, paying influencers to post about a product or service without disclosing that it’s actually an ad, creating fake viral videos, and product placement in movies.
Detailed explanation-4: -Also known as buzz marketing, stealth marketing is one approach that delivers on all counts. However, it’s a semi-controversial approach, as well.