MANAGEMENT

Detailed explanation-1: -The last step of the AIDA model is getting your consumer to initiate action. The advertisement should end with a call to action – a statement that is designed to get an immediate response from the consumer. For example, Netflix uses persuasive text to convince the consumer to try their free trial.

Detailed explanation-2: -The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models.

Detailed explanation-3: -Desire: When the customer’s interest becomes a want or a need. Action: When the customer tries or buys the product. Retention: Some professionals also include a fifth stage, retention, which represents the thought processes associated with remaining a customer.

Detailed explanation-4: -AIDA model is a classical marketing framework that is used for designing sales and marketing communication strategies. According to the model, the customers go through four stages before buying the product or service. These steps are reflected in the name of the model: Attention, Interest, Desire, and Action.