MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Besides defining advertising as “anything someone does to grab your attention and hold on to it long enough to tell you how cool, fast, cheap, tasty, fun, rockin’, or rad whatever their selling is, “ Shari Graydon claims some called define advertising as:
A
“delusion”
B
“magic”
C
“trickery”
D
“real”
Explanation: 

Detailed explanation-1: -Higher content engagement drives more attention to ads. (DPG) This is a good reason to advertise on (news) articles rather than on home pages, where people scroll and click away very quickly. According to a Teads x Lumen study, ads placed near news articles achieve 1.3x more attention than homepage ads.

Detailed explanation-2: -Outdoor advertising aims to catch the attention of a large population. Usually, these ads help businesses build their brand awareness within a geographic location.

Detailed explanation-3: -If you want to generate a measurable response to your Web page or ad, you MUST have a headline. An ad with just photos, words, videos, or illustrations may impress people and it may get their attention, but it will not generate actual measurable response without a headline.

Detailed explanation-4: -Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

There is 1 question to complete.