BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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“delusion”
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“magic”
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“trickery”
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“real”
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Detailed explanation-1: -Higher content engagement drives more attention to ads. (DPG) This is a good reason to advertise on (news) articles rather than on home pages, where people scroll and click away very quickly. According to a Teads x Lumen study, ads placed near news articles achieve 1.3x more attention than homepage ads.
Detailed explanation-2: -Outdoor advertising aims to catch the attention of a large population. Usually, these ads help businesses build their brand awareness within a geographic location.
Detailed explanation-3: -If you want to generate a measurable response to your Web page or ad, you MUST have a headline. An ad with just photos, words, videos, or illustrations may impress people and it may get their attention, but it will not generate actual measurable response without a headline.
Detailed explanation-4: -Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.