MANAGEMENT

Detailed explanation-1: -Print mediums, such as newspapers, are one of the oldest media channels for advertisers – in fact, newspaper advertisements predate brands.

Detailed explanation-2: -Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.

Detailed explanation-3: -The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.

Detailed explanation-4: -One of the earliest discovered instances of print advertising comes from Thebes in Egypt, a papyrus fragment dated around 3000BC. The advertisement in question was written on behalf of Hapu the weaver and slave owner who was trying to find one of his lost slaves.

Detailed explanation-5: -The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by James ‘Jem’ White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s.