MANAGEMENT

Detailed explanation-1: -Celebrity endorsement, also known as celebrity branding or celebrity advertising is a marketing strategy that uses a celebrity’s fame and image to promote a brand or product.

Detailed explanation-2: -A single 30-second spot costs an advertiser around $4.5 million, so it’s no surprise that the celebrities who, more and more, are appearing in them also collect a big payday. “It ranges from $500, 000 to $2 million depending on the commercial and the celebrity, ” says one local ad exec who’s worked on Super Bowl spots.

Detailed explanation-3: -A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial, or infomercial, is actually giving a testimonial for the product. During the infomercial, the celebrity explains why the product is good and why consumers should buy it.

Detailed explanation-4: -Choosing right media to communicate with consumers is also very important to reach target audience. To help their ads agencies are turning in celebrity endorsers into business. Celebrities in advertising are testifying to the fact that advertisers have bought the idea that celebrities can add value to their brands.