MANAGEMENT

Detailed explanation-1: -N.W. Ayer helps National Biscuit Co. launch the first prepackaged biscuit, Uneeda, with the slogan “Lest you forget, we say it yet, Uneeda Biscuit.” Eventually, the company launches the first million-dollar advertising campaign for Uneeda.

Detailed explanation-2: -In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop. Today, we see different types of advertising, such as print, display, and digital.

Detailed explanation-3: -cookies. The company dates to 1898, and Uneeda Biscuits were among its first products. The term biscuit refers to what we call a cookie or cracker today. Uneeda Biscuits were among the first sold in a package as opposed to loosely packed and sold from barrels in a grocery store.

Detailed explanation-4: -Newspapers. India’s first newspaper ‘Bengal Gazette’ displayed Ads for the first time starting with classified advertising. Advertisements in the 18th century were meant to inform the public. Periodicals announced deaths, births, sale of household furniture and arrival of ships from England for trade purposes.