BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -A campaign is a series of ad sets and ads that aim to accomplish a single objective, like generating leads or increasing the number of app installs. Campaigns contain one or more ad sets. Ad sets contain one or more ads. At the campaign level, you’ll choose an ad objective to define your goals.
Detailed explanation-2: -Each Facebook ad campaign is made up of three parts. At the campaign level, you choose your objective, which is the action you want people to take when they see your ads. Facebook has three objective categories: Awareness, Consideration, and Conversion. Choose from 11 Facebook advertising objectives.
Detailed explanation-3: -Facebook organizes ads in a structure with three levels: campaign, ad set and ad. In the API, developers have access to a fourth level called creative.