MANAGEMENT

Detailed explanation-1: -Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future.

Detailed explanation-2: -Children experience advertising in many forms – on TV, YouTube, apps, radio, billboards, magazines, movies, the internet, online games, text messages, social media and more. And advertising works on children. For example, the more TV a child watches, the more toys that child is likely to want and ask for.

Detailed explanation-3: -However, advertisers started selling directly to kids, rather than their parents, in the early 20th century. Companies like Heinz and Palmolive published children’s stories that positively portrayed their products.

Detailed explanation-4: -Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.