BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Celebrity Endorsement
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Bandwagon
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Exclusive
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Facts & Figures
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Detailed explanation-1: -BAND WAGON: This common propaganda method is when the speaker tries to convince us to accept their point of view or else we will miss out on something really good. The Band-Wagon technique is often used in advertising. Examples: “This is the wave of the future", “Be the first on your block", “Act Now!".
Detailed explanation-2: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.
Detailed explanation-3: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.