MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Choose the example that best represents the advertising technique:“If 47 of my friends like this brand of car, I’ll like it to”
A
Celebrity Endorsement
B
Bandwagon
C
Exclusive
D
Facts & Figures
Explanation: 

Detailed explanation-1: -BAND WAGON: This common propaganda method is when the speaker tries to convince us to accept their point of view or else we will miss out on something really good. The Band-Wagon technique is often used in advertising. Examples: “This is the wave of the future", “Be the first on your block", “Act Now!".

Detailed explanation-2: -Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words.

Detailed explanation-3: -Bandwagon: The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out. Snob appeal: The opposite of the bandwagon technique, snob appeal makes the case that using the product means the consumer is better/smarter/richer than everyone else.

There is 1 question to complete.