MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Companies will often use models to make consumers feel that they will look or feel the same.
A
Peer Approval/Bandwagon
B
Lifestyle
C
Escape
D
Beauty Appeal
Explanation: 

Detailed explanation-1: -The various models of consumers (economic view, passive view, cognitive view, and emotional view) depict consumers and their decision-making processes in distinctly different ways.

Detailed explanation-2: -8. Beauty Appeal. With the beauty appeal, advertisers are showcasing their product in the most appealing way possible. Whether it’s perfect lighting or maybe photoshopping blemishes, all the focus will be on the product. This way the buyer can compare and choose the product that’s right for them.

Detailed explanation-3: -The Nicosia model is one such buyer behaviour model. It is also said to be a systems model, because the human being is analysed as a system, with stimuli as the input to the system and the human behaviour as an output of the system.

There is 1 question to complete.