MANAGEMENT

Detailed explanation-1: -Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential part of broadcast advertising. The broadcast media like radio and television reaches a wider audience as opposed to the print media.

Detailed explanation-2: -The term ‘broadcast media’ covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.

Detailed explanation-3: -Broadcast media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails and texts.

Detailed explanation-4: -The two types of broadcast media are video and audio. Video uses images and is popular means of communicating on television and the internet. Audio is a verbal account and is used on radio, television, and the internet.