MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Creative service departments ____
A
work with agency groups and individual businesses to identify opportunities for advertising.
B
develop the advertising messages and produce the ads.
C
study the target markets, the attitudes of potential customers, and their buying behaviors.
D
advise clients on their media choices.
Explanation: 

Detailed explanation-1: -The creative department is where advertisements are conceived, developed, and produced. Artists, writers, and producers work together to craft a message that meets agency and client objectives. In this department, slogans, jingles, and logos are developed.

Detailed explanation-2: -Creative advertising is a way of creating and distributing an ad that’ll engage its intended audience. Successful creative ads tend to do one or more of the following: Stand out. Be memorable. Provoke an emotional response or convey a clear message.

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