MANAGEMENT

Detailed explanation-1: -Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

Detailed explanation-2: -Every day, news comes out with a new example of publicity – a brand holds a press conference, releases a new product, distributes a press release, does a social activity, or gets famous just because of that one tweet.

Detailed explanation-3: -Introduction Typically, when a product is introduced, sales are low and demand builds slowly. In this phase, marketers focus on advertising and marketing campaigns. They also work on testing distribution channels and building product and brand awareness.

Detailed explanation-4: -Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.