MANAGEMENT

Detailed explanation-1: -David Ogilvy (1911-1999) founded Ogilvy & Mather on the idea that the function of advertising is to sell. And that successful advertising is based on information about the product’s consumer.

Detailed explanation-2: -In 1989, The Ogilvy Group was bought by WPP Group, a British parent company, for $864 million (US) in a hostile takeover made possible by the fact that the company group had made an IPO as the first company in marketing to do so.

Detailed explanation-3: -In our first entry of the “QUOTABLES” series, we look to the father of modern advertising– David Ogilvy. He was a British advertising tycoon, founder of the prestigious Ogilvy & Mather Agency in 1950’s New York City, and is often referred to as the “Father of Advertising".

Detailed explanation-4: -Philip Kotler, the Father of Modern Marketing, Will Never Retire.