MANAGEMENT

Detailed explanation-1: -A feature that limits the number of times your Display or Video ads appear to the same person. Frequency is the number of times a user sees ads in your Display or Video campaign over a given time period. Frequency capping works differently on Display campaigns and Video campaigns.

Detailed explanation-2: -Frequency * is the number of times an audience sees or hears an advertisement. Cost per thousand (CPM) * is the media cost of exposing 1, 000 people to an advertising impression. It is the tool used to compare the effectiveness of different types of media.

Detailed explanation-3: -What is Ad Frequency? Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad’s impressions by its reach. This metric helps understand how frequently your ad is viewed by your target audience on average.

Detailed explanation-4: -Frequency is the average number of times the advertisement will be presented to the Reached Population. One way to calculate frequency is to divide the number of Impressions by the Reach. Another way is to divide GRPs by Reach Percentage.

Detailed explanation-5: -Frequency: The number of times an ad is served to the same consumer during a specific time period. Since multiple users can often access the Internet from the same device, frequency is calculated based on the number of times an ad is delivered to a particular device’s browser.