MANAGEMENT

Detailed explanation-1: -Positioning is the development of a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization in general. The term position refers to the place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.

Detailed explanation-2: -Positioning refers to the development of strategy that helps to influence how a particular market segment perceives a brand, good, or service in comparison to the competition.

Detailed explanation-3: -Positioning. developing a specific marketing mix to influence potential customers overall perception of a brand, product line organization in general. Positioning by User. The positions based focuses on a personality or type of consumer.

Detailed explanation-4: -The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.