MANAGEMENT

Detailed explanation-1: -bill•board 1 (bil′bôrd′, -bōrd′), n. a flat surface or board, usually outdoors, on which large advertisements or notices are posted.

Detailed explanation-2: -Billboard advertising is categorized as out-of-home (OOH) advertising, which is any advertising that reaches consumers when they’re outside their homes.

Detailed explanation-3: -/ˈbɪlbɔːd/ us. (also advertising board) MARKETING. a very large sign in a public place on which advertisements are shown: billboard advertising.

Detailed explanation-4: -Billboards allow companies to reach a huge variety of customers with a single advertising tactic. Instead of spending extra time and money to identify and research niche target customer groups, a billboard allows you to reach a large part of the diverse general population.

Detailed explanation-5: -The name, Bill’s Boards, became a generally accepted reference by the local business owners who would direct their secretary to, ‘place an ad on one of Bill’s Boards’. As years went on, William Boarders’ sign business evolved to the shortened version what we today call, billboards.