BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Difficult to reach a specific audience.
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Online Advertising
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Outdoor Advertising
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Radio Advertising
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Media Planning
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Explanation:
Detailed explanation-1: -What Are the Downsides? Limited focus: With limited control of who sees your ads, you may have a harder time connecting with niche audiences. Difficult to Evaluate: Unless you are only marketing your business through OOH advertising, you will have trouble quantifying its precise impact on sales.
Detailed explanation-2: -Outdoor advertising reach is calculated through a combined analysis of traffic data, census information, consumer surveys, and experimental research. A marketer uses two main methods of calculating OOH potential reach: Daily Effective Circulation (DECs) Variable Adjustment Index (VAI)
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