MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The first step in developing an advertising program should be to:
A
Set advertising objectives
B
Set the advertising budget
C
Evaluate advertising campaigns
D
Develop advertising strategy.
Explanation: 

Detailed explanation-1: -Step 1: Determine Your Objective and Budget. Step 2: Identify Your Target Audience. Step 3: Create Your Message. Step 4: Develop Your Media Strategy.

Detailed explanation-2: -The first step in creating effective advertising messages is to plan a message strategy-the general message will be communicated to consumers.

There is 1 question to complete.