MANAGEMENT

Detailed explanation-1: -This book examines the varied influences and accomplishments of the Indian Ladies’ Magazine, the first Indian magazine established and edited by an Indian woman-Kamala Satthianadhan-in English, written by women, for women.

Detailed explanation-2: -Print advertising uses printed media such as newspapers, magazines, direct mail and billboards to advertise services and attract more customers to a business. This form of advertising aims to capture an audience’s attention when they read particular publications or receive something in the mail.

Detailed explanation-3: -Women’s magazines, which are enormously popular in the United States, entertain and educate readers, help create and sustain mass markets for consumer goods, and provide a unique glimpse into women’s and commercial culture.

Detailed explanation-4: -Helen Lansdowne: “The First Female Copywriter” Inducted Into The Advertising Hall of Fame. The first female copywriter, Helen Lansdowne, was inducted into the Advertising Hall of Fame in 1967, three years after her death.