MANAGEMENT

Detailed explanation-1: -Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that a payment has been made to place an ad with specific messaging in place. A sponsorship, on the other hand, implies a much deeper, often ongoing relationship between two parties.

Detailed explanation-2: -Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event. In fact, sponsorship advertising is very prevalent with charitable events. Besides from charitable events, companies may sponsor local sporting teams, sports tournaments, fairs, and other community events.

Detailed explanation-3: -Advertising is paid promotion with an identified sponsor that reaches many people at one time and can be repeated many times. One of the biggest issues an organization must address is which medium or media provides the biggest bang for the buck, given a product’s characteristics and target market.

Detailed explanation-4: -Examples. If you market a new candy bar, a brand claim like “This candy bar is great, ” is extremely ambiguous. While the word “great” has a positive connotation, fans of chocolate or candy bars may feel that way about most of them.