MANAGEMENT

Detailed explanation-1: -It is difficult to evaluate the impact of advertising message as there is no immediate and accurate feedback mechanism available. It is not flexible, as the message once fixed, can’t be altered again and again as per the needs of customers.

Detailed explanation-2: -There are many difficulties in the evaluation of the effectiveness of advertising and they are: (i) Good researchers who can successfully measure the impact of advertising are difficult to get. (ii) It is difficult to say how much increase in advertising resulted in how much rise in sales.

Detailed explanation-3: -The communication effects of advertising can be evaluated by carrying out communication-effect research. One main objective of advertising is to communicate the desired message to the target audience. The effectiveness of advertising depends on the effectiveness of communication.

Detailed explanation-4: -It makes people aware of your company, your brand and your products. If there’s no awareness, there’s no business. Even if you’re well-known, you want to make consumers aware whenever you launch a new product. Advertising can attract customers.