MANAGEMENT

Detailed explanation-1: -POS stands for Point of Sale Marketing, a type of in-store marketing campaign that can be used in an effective and impactful way of upselling to customers and increasing their spend-per-visit within a retail environment.

Detailed explanation-2: -Vouchers and coupons This is a great idea for retailers because they can easily implement this type of in-store promotion. How does it work? It’s easy, the more people buy out of your store, the more coupons they get. Let’s say that for 10 coupons, they get a 50% discount for a certain product line from your store.

Detailed explanation-3: -In-store advertising is defined as the practice of promoting brands and products by addressing the consumers directly while they are in a physical store. Located at retail points, presentation and communication materials affect perception and purchasing decisions of interested visitors.