MANAGEMENT

Detailed explanation-1: -The three modes of argument can be summarized like this: Ethos: Appeals to the audience based on the ethics or character of the speaker. Pathos: Appeals to the audience’s emotions. Logos: Appeals to the audience’s sense of logic by arguing with hard facts.

Detailed explanation-2: -The anti-bandwagon appeal technique appeals to a person’s desire to be unique. This may present the product as a way for consumers to express their own style and embrace their individuality. It creates the idea that purchasing this product rebels against the norm of what people do, say or buy.

Detailed explanation-3: -How do persuasive ads work? Advertisers use persuasive techniques such as appeals to emotion, peer pressure, social proof, and repetition to convince customers to buy products or services.

Detailed explanation-4: -Appealing to Emotions Effective ads typically rely on strong market research to uncover what makes target customers tick, or what benefits and message content will get their intention. Emphasizing the benefits that most appeal to a target audience in a way that makes an emotional impact is a key ingredient.