MANAGEMENT

Detailed explanation-1: -The two types of product advertising are pioneer advertising, which focuses on stimulating demand for a product category rather than a specific brand, and competitive advertising, which attempts to stimulate demand for a specific brand by indicating the brand’s features, uses, and advantages.

Detailed explanation-2: -Lesson Summary Pioneer advertising is the name given to the advertising campaign to launch a brand new product category. The purpose of pioneer advertising is to inform consumers what the product is, where it can be found, and how they can benefit from it.

Detailed explanation-3: -Product advertising takes place when you highlight specific benefits and features of the products you provide. This is different from other types of online advertising, such as institutional advertising, which focuses on the company as a whole.

Detailed explanation-4: -Another way to increase demand is to target a particular audience segment through advertising. The effects of advertisement on consumer demand are linked to brand awareness and brand loyalty. If an audience segment doesn’t know about the product or service, they have no way of affecting the demand.

Detailed explanation-5: -Which of the following is true of pioneer advertising? focuses on stimulating demand for a product category by informing potential customers about the product’s features, uses, and benefits.