MANAGEMENT

Detailed explanation-1: -Correct option is : d) Personal selling * Personal selling is most effective promotional tool in building up buying preferences, convictions and most importantly actions. It occurs through the direct communication with the consumers in an exchange si…

Detailed explanation-2: -Most effective tool for building buyers’ preferences, convictions, and actions; personal interaction allows for feedback and adjustments; relationship and networking-oriented; buyers are more attentive; owners time and sales labor cost represents a long-term commitment; most expensive of the promotional tools.

Detailed explanation-3: -Numerous studies have shown that calendars and notepads are the most effective promotional giveaways. The reason for this is that they are used every day, meaning that people are consistently being reminded of your brand.

Detailed explanation-4: -Personal selling is the most effective tool at later stages of the buying process, particularly in building up buyer preference, conviction, and action.