MANAGEMENT

Detailed explanation-1: -This is perhaps the most critical reason for failure of the Edsel. It simply took too long to bring this “perfect” car to market and in the two years of planning, the market changed. The economy was less vibrant and consumers were more interested in small/cheaper cars of which the edsel was not.

Detailed explanation-2: -The Edsel was supposed to be everything American car buyers wanted; however, it was a terrible flop. Ford started developing the Edsel in 1955, based on polling data from car shoppers-but unfortunately, the company disregarded much of the data from the polls.

Detailed explanation-3: -Insufficient market research Ford conducted virtually no test marketing with actual consumers to bolster its conviction that this was the right car at right time. That mistake ended up costing the company $250 million, which is the equivalent of 10 times that amount in 21st-century dollars.

Detailed explanation-4: -Overall, they lost about $350 million, according to Business Insider. Perhaps the biggest reason for the Edsel’s failure is a number of quality and reliability issues. For example, some of the trunks leaked, there were some welding issues, and also many damaged wires due to being installed too close to the exhaust.

Detailed explanation-5: -In the year leading to its release, Ford invested in an advertising campaign, marketing Edsels as the cars of the future. While 1958 Edsels introduced multiple advanced features for the price segment, the launch of the model line became symbolic of commercial failure.