MANAGEMENT

Detailed explanation-1: -They ensure consistency at every customer contact point with the message. It is not easy at all due to the lack of ideas and methods to attract the end consumer. Most sales forces require them since they are more educated.

Detailed explanation-2: -Versatility: Versatility refers to the extent that a marketing communication option is robust and effective for different groups of consumers.

Detailed explanation-3: -The different types of marketing communications an organization uses compose its promotion or communication mix, which consists of advertising, sales promotions, direct marketing, public relations and publicity, sponsorships (events and experiences), social media and interactive marketing, and professional selling.

Detailed explanation-4: -Public relations (PR) are the activities organizations engage in to create a positive image for a company, product, service, or a person. Press releases, a commonly used PR tool, are designed to generate publicity, but there is no guarantee the media will use them in the stories they write.