MANAGEMENT

Detailed explanation-1: -The term unique selling proposition (USP), was introduced into marketing theory and practice in 1940 by Rosser Reeves as a unique “sales promise” in the context of product and service advertising.

Detailed explanation-2: -The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company.

Detailed explanation-3: -A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.

Detailed explanation-4: -A unique selling proposition (USP) is the one thing that makes your business better than the competition. It’s a specific and clear benefit that makes your business stand out when compared to other businesses in your market.