MANAGEMENT

Detailed explanation-1: -Celebrity endorsement is a business strategy used to promote brand recognition and differentiating brand using celebrity’s image and status. Celebrity endorsers influence consumers to buy product. Celebrities help audience to remember the advertisement.

Detailed explanation-2: -Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue.

Detailed explanation-3: -Depending on the image of the celebrity, it can be good or bad. However, it mostly is negative, because celebrities advertise products they do not use.

Detailed explanation-4: -The FTC updated guidelines for celebrity endorsements and testimonials in 2009. These guidelines state that an endorser must disclose their relationship with the advertiser and present their honest opinion of the product featured in the ad.

Detailed explanation-5: -Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may reflect on to the endorsed brand.