MANAGEMENT

Detailed explanation-1: -Shock advertising, or shockvertising as it’s known, is intended to deliberately startle or offend viewers by violating social norms and personal ideals. It’s designed to break through the advertising noise.

Detailed explanation-2: -Shock advertising is a strategy centered around being memorable because the ad is impossible to ignore. It’s either offensive, surprising or a combination of the two. For example, SISLEY-Fashion Junkie ads certainly caught reader attention by comparing the addiction to their products to cocaine addiction.

Detailed explanation-3: -Shock tactics were usually performed by heavy cavalry, but were sometimes achieved by heavy infantry. The most famous shock tactic is the medieval cavalry charge. This shock attack was conducted by heavily armoured cavalry armed with lances, usually couched, galloping at full speed against an enemy formation.

Detailed explanation-4: -The “claim” is the verbal or print part of an ad that makes some claim of superiority for the product being advertised. After studying claims, students should be able to recognize those that are misleading and accept as useful information those that are true.