MANAGEMENT

Detailed explanation-1: -Inquiry test It involves running two or more ads on a limited scale to determine which is most effective in terms of maximum inquiries for the offers made. These inquiry tests are used exclusively to test copy appeals, copies, illustrations, and other components. Any of these elements may be checked.

Detailed explanation-2: -There are two testing methods used for the advertising effectiveness there are: Pre-testing methods. Post-testing methods.

Detailed explanation-3: -Recall Tests A recall test depends on the memory of the respondents. They are designed to assess the impression that advertisements have made on the memory of the target audience. It is classified into two types-aided recall and unaided recall.

Detailed explanation-4: -Concurrent Methods Under this method, tests are conducted while the consumers are exposed to different. types of media. For instance, a magazine reader may be observed while reading the magazine.