MANAGEMENT

Detailed explanation-1: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).

Detailed explanation-2: -As mentioned, institutional advertising promotes your organization’s overall brand while product advertising focuses on a specific offering. When developing a marketing strategy, determine which of those concepts aligns with your objectives.

Detailed explanation-3: -There are two main types of advertising strategies: institutional and product advertising. Institutional advertising is used for marketing a company’s brand.