MANAGEMENT

Detailed explanation-1: -A gatekeeper is any initial intermediary between a salesperson and a decision-maker within an organization. They might field calls for executives, be the first point of contact at a company’s physical office, or fulfill any other responsibilities to screen who gets to connect with the decision-makers they work for.

Detailed explanation-2: -In business-to-business (B2B) marketing, a gatekeeper is the person who intercepts marketing and sales professionals before they speak to a business owner or company leader. Small businesses may not have gatekeepers since the business owner is often present to assist with daily operations.

Detailed explanation-3: -What are gatekeeper companies? A gatekeeper company can decide whether you qualify for a certain product or service.

Detailed explanation-4: -Gatekeepers are usually made of your senior and upper management and they are chosen based on their expertise, role in the company’s structure and knowledge. As this is a decision-making group, it should remain small.