MANAGEMENT

Detailed explanation-1: -Promotional mix is a market of 4P’s of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company’s product and making customers aware about the company offers.

Detailed explanation-2: -What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.

Detailed explanation-3: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.

Detailed explanation-4: -Gary Armstrong defines a promotion mix as, “A company’s promotional mix includes advertising, personal selling, sales promotion, public relations, direct marketing.