BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In which type of print medium is an advertisement’s life the shortest?
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trade magazine
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poster
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directory
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newspaper
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Explanation:
Detailed explanation-1: -Newspapers have a short life, because most readers throw them out or recycle quickly after one read-through.
Detailed explanation-2: -There are three types of newspaper advertisements, Text Classified Ad, Classified Display Ad and Display Ad.
Detailed explanation-3: -Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience. Benefits: If you buy an advert in a magazine with a big circulation, you increase the likelihood that you will reach a wide audience.
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