MANAGEMENT

Detailed explanation-1: -Copywriting is absolutely a creative career––but it’s not only a creative career. Creative copywriting requires both left-and-right brain thinking. Analytical thinking, creative thinking, consumer psychology, and an understanding of user experience all play a role in the day-to-day goings on of a creative copywriter.

Detailed explanation-2: -A copywriter provides words. A creative copywriter provides words and ideas that help accelerate the commercial impact of communications. A creative copywriter is a strategic thinker. Creative copywriting isn’t just about getting information in. It’s about getting information out – in an interesting way.

Detailed explanation-3: -In creative writing, the goal is to take the reader on a journey. This can be done by transporting them to different worlds, introducing complex characters, or encouraging them to contemplate certain questions. However, in copywriting, the goal is to convey a message in the most straightforward way possible.

Detailed explanation-4: -Creative copy sets a brand tone. Some brands are casual, while others are more formal. It all depends on factors such as the company as a whole, the product or service, and the customers/target audience. Each brand should have its own unique voice – which is where the creative copywriter comes into play.