MANAGEMENT

Detailed explanation-1: -Product and Institutional Advertising : Product or Service advertising is undertaken to promote the sale of products and services-branded or unbranded. Institutional advertising is undertaken to build name and goodwill of the organisation. It is also, know as corporate advertising or image advertising.

Detailed explanation-2: -What is Institutional Advertising? Institutional advertising can be described as promotional activities that are used to improve a brand’s reputation, build a positive image of a brand, or encourage the support of a specific brand or organization.

Detailed explanation-3: -Institutional advertising is a strategy that promotes an organization and all its offerings. Sometimes called corporate advertising, this strategy typically focuses on increasing exposure to the company’s overall brand, image and core message.

Detailed explanation-4: -Institutional advertising can help your brand get more exposure and thus increase brand awareness. The greater brand awareness you have, the more audience will be familiar with your product and brand. It also helps the public to understand, recall and be comfortable with your brand.